Hootsuite is a social media management platform that offers social listening, but does not provide real-time
social listening capabilities like KWatch.io does. Here is a comparison between Hootsuite and KWatch.io for
social listening on Reddit, Linkedin, X (Twitter), Quora, Facebook, Hacker News...
KWatch.io VS Hootsuite: About Social Listening
Social listening varies significantly across different platforms, each employing the concept in
unique ways to serve distinct user needs.
For instance, platforms like KWatch.io leverage social listening to provide real-time alerts to
users when particular keywords are mentioned across social media, enabling immediate response to trends or
crises and perform efficient customer acquisition. This is particularly useful for monitoring brand mentions,
monitoring competitors and proposing your product as an alternative, tracking real-time events, and much more.
On the other hand, tools like Hootsuite approach social listening by offering functionalities
that allow users to browse the historical data of social media interactions. Here, the focus is on analyzing
past conversations, understanding audience sentiment over time, or spotting trends that have developed. This
method helps in strategic planning and long-term brand management rather than immediate action.
Hootsuite allows you to browse social media history (which KWatch.io does not do), but it
cannot monitor social media platforms in real-time for you (which KWatch.io does).
Which Social Media Platforms Does Hootsuite Monitor?
Hootsuite and KWatch.io both monitor the following social media sources:
-
• X (Twitter)
-
• Reddit
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• Facebook
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• Quora
KWatch.io also monitors 2 important social media sources that Hootsuite does not support:
It's worth noting that Hootsuite can monitor Linkedin, but only the company pages you own, which is extremely limiting. Here is what they say about it:
Hootsuite Linkedin Monitoring
On KWatch.io, you can monitor all Linkedin posts, including private posts.
Hootsuite Pricing vs KWatch.io Pricing
The Hootsuite pricing is much higher than the KWatch.io pricing. Here is their social listening pricing as of this writing:
Hootsuite Pricing
Hoostuite pricing starts at $99 per month while on KWatch.io our plans start at $19 / month and we even offer a free plan that allows you to monitor Reddit and Hacker News.
Hootsuite does not publicly disclose the price of their advanced social listening capabilities but many users have reported that it costs at least $1,000 / month.
Sentiment Analysis
Sentiment analysis is a feature that allows you to automatically analyze the sentiment towards specific keywords on social media.
Both Hootsuite and KWatch.io offer sentiment analysis.
Does Hootsuite Propose Conversation Tracking?
KWatch.io allows you to track specific conversations on social media and be notified in
real-time when someone makes a comment in a conversation. Conversation tracking is a very useful feature
that can be effectively combined with keyword monitoring.
Hootsuite, on the other hand, does not propose such a conversation tracking feature.
Conclusion
Hootsuite is a great tool for social media management, but it does not offer real-time social listening capabilities like KWatch.io does.
If you need to browse social media history, Hootsuite might be the right tool for you, but you need to receive live alerts when specific keywords are mentioned on social media, KWatch.io is the platform you are looking for.
On KWatch.io, our plans start at $19 / month and we monitor X, Linkedin, Reddit, Quora,
Facebook, and
Hacker News, in real-time.
Feel free to see for yourself: register
on KWatch.io
here.
Julien
Product Manager at KWatch.io
KWatch.io