Are you looking for a good alternative to Awario for social media listening? See our in-depth comparison
between Awario and KWatch.io for social media monitoring on Reddit, Linkedin, X (Twitter), Quora, Facebook,
Hacker News...
You will
learn how KWatch.io compares in terms of pricing, features, and speed.
KWatch.io VS Awario: Pricing Comparison
An effective social listening strategy often means that you will need to monitor many keywords
at the same time. Whether you are monitoring your brand, your competitors, your products, or tons of other
business related keywords, you will need a pricing that supports many keywords without breaking the bank.
Awario makes a distinction between "topics" and "keywords". So even if you are not limited in
terms of keywords per topic, you are limited by the maximum number of topics included in your plan. For example
in the Starter plan you can only monitor 3 topics at the same time.
KWatch.io on the other hand does not make a distinction between topics and keywords. You can
monitor many keywords on our platform at an affordable cost. For example on KWatch.io you can monitor 100
keywords on Reddit for $79 per month, and 500 keywords for $199 per month.
Additionally, Awario only allows for a maximum of detected mentions per month (30k mentions per
month on the Starter plan). There is no such a limitation on KWatch.io.
Here is the Awario pricing as of this writing:
The first plan on Awario starts at $49 per month while KWatch.io starts at $19 per month.
Awario's
Enterprise plan costs $399 per month while KWatch.io's Enterprise plan costs $199 per month. It is also worth
noting that some advanced features like API webhooks are only available on the Enterprise plan on Awario while
they are available in lower plans on KWatch.io.
Last of all, Awario does not propose any Free plan while KWatch.io does propose a Free plan
that allows you
to monitor Reddit and Hacker News.
Does Awario Monitor Social Media In real-time?
Awario does not monitor social media in real-time, but KWatch.io does.
This distinction comes from the fact that KWatch.io directly plugs into social media's
APIs. This is more work for us, but it is the only good way to ensure fresh and consistent data, without missing
any mention.
On the other hand, Awario does a web search based on search engine results, which is equivalent
to something like Google
Alert. The first problem with this approach is that they are not able to get data in real-time. Real-time data
makes a huge difference if you want to be the first to chime in a conversation on social media. The
second problem is that they can miss some important data that search engines do not index.
Does Awario Monitor Linkedin?
Awario does not monitor Linkedin, but KWatch.io does.
Here is what Awario officially state on their website:
Performing social listening on Linkedin is very hard, which is why few platforms are able to do
it. At
KWatch.io we monitor keywords in Linkedin posts, whether these posts are publicly available in search results or
not.
Does Awario Monitor X (Twitter)'s Private Content?
Most of X (Twitter)'s content is today not public anymore. This is why traditional social
listening platforms like Awario cannot effectively monitor X.
Here is what Awario officially state on their website:
KWatch.io does monitor all posts and comments on X, whether the content is publicly available
is search results or not. Accessing such a content can give you a huge advantage in your social listening
strategy!
Does Awario Propose Conversation Tracking?
KWatch.io allows you to track specific conversations on social media and be notified in
real-time when someone makes a comment in a conversation. Conversation tracking is a very useful feature
that can be effectively combined with keyword monitoring.
Awario, on the other hand, does not propose such a conversation tracking feature.
Conclusion
Awario is a popular actor in the social monitoring field. Their platform is more positioned as
a "social media management" platform than a social listening platform.
Awario clearly has many social media management features that we do not propose at KWatch.io
(and that we do not plan to propose in the future as this is not our core competency). However if you are
looking for an efficient social media monitoring platform in order to monitor specific keywords on Reddit,
Linkedin, X (Twitter), Hacker News, and more, KWatch.io should be a better choice.
Feel free to see for yourself: register
on KWatch.io
here.
Julien
Product Manager at KWatch.io
KWatch.io